Instagram has officially introduced a feature users have been waiting on for years: Reposts.
With this update, you can now reshare public Reels and feed posts directly to your followers’ feeds using a native, in-platform tool. The move brings Instagram more in line with platforms like X and TikTok, while offering a new way for brands, creators and users to amplify content without workarounds or third-party apps.
Here is what you need to know, and how to start using it strategically.
What Are Instagram Reposts?
Reposts are Instagram’s new built-in feature that allows users to share someone else’s public feed post or Reel with their own followers. These reposts do not appear in your profile’s main grid. Instead, they are stored in a new Reposts tab on your profile and are also distributed to your followers’ feeds.
In short, it is a more official, polished alternative to screenshotting, sharing in Stories, or relying on third-party repost apps. And it comes with full attribution, meaning likes, comments and original credit remain with the post creator.
How the Instagram Repost Feature Works
Using the repost feature is straightforward:
- Tap the repost icon located beneath a public Reel or feed post.
- Add an optional comment or reaction in a dedicated thought-bubble space.
- The content will then appear in your followers’ feeds and in your Reposts tab.
This feature started rolling out globally in early August 2025, as part of Instagram’s broader strategy to make the platform more interactive and socially driven.
Why Instagram Reposts Matter for Businesses and Creators
The addition of reposts is more than a convenience, it is a strategic advantage. Here is why it matters.
- Increased Reach: When someone reposts your content, it is introduced to their audience, expanding your visibility well beyond your current followers. For brands trying to grow organically, this is a significant opportunity.
- Authentic Engagement: Encouraging reposts of user-generated content (UGC) or branded materials fosters real connection. People trust recommendations from friends, and reposted content comes with built-in social proof.
- Built-In Credit: Unlike some manual repost methods, this feature keeps the spotlight on the original creator. Engagement stats stay tied to the source, helping creators maintain their visibility and reputation.
- Cleaner Content Strategy: Because reposts live in their own profile tab, you do not have to sacrifice the aesthetic or curation of your main grid. This gives brands more freedom to share valuable content without cluttering their profiles.
Best Practices for Using Instagram Reposts
To make the most of this new tool, businesses and creators should consider the following suggestions.
- Encourage Sharing: Use calls-to-action in your captions such as “Repost this if you agree” or “Share this tip with your audience.” Give people a reason to help spread your message.
- Highlight UGC: When customers post about your product or service, ask permission to repost. Featuring real users not only builds trust but also strengthens community ties.
- Credit Creators Thoughtfully: While the repost feature does this automatically, always err on the side of over-attribution when resharing manually or outside the platform’s tools.
- Avoid Overuse: Use reposts to supplement, not replace, your own content. Balance is key to keeping your feed dynamic and intentional.
- Track Performance: Monitor engagement on reposted content and assess what is resonating. This can offer valuable insight into audience interests and preferences.
Instagram’s Broader Strategy
The introduction of reposts is part of Instagram’s larger push to revive the platform’s “social” core. Other recent updates include:
- A new Location Map feature within DMs, allowing users to share real-time locations with friends (opt-in only).
- A Friends Tab in Reels, where users can see what posts their friends have liked, commented on or reposted.
Together, these features are designed to encourage more personal interaction, shifting the platform away from polished performance and back toward authentic connection.
Our Thoughts
At Resolution Promotions, we see Instagram Reposts as a powerful new tool to expand reach, build community and drive content engagement. Whether you are a small business sharing customer reviews, a creator reposting fan interactions or a brand amplifying industry voices, this update is an opportunity to extend your influence without paying for ads.
Now is the time to:
- Identify content worth resharing.
- Create brand-specific reposting guidelines.
- Begin testing how reposts can boost reach and engagement.
Want help developing content your audience wants to repost? Let’s work together. Resolution Promotions specializes in creating digital marketing strategies that move the needle. We stay on top of every platform update, so you do not have to.
