When people think of Hollywood, they think of bright lights, red carpets and larger-than-life productions. Soon, those same associations could be tied to a place much closer to home: the Jersey Shore. With Netflix investing more than $1 billion to transform Fort Monmouth into one of the largest film studios in the world, the ripple effects will extend far beyond the studio gates.
This is not just about building soundstages. It is about redefining the cultural and economic landscape of Monmouth COunty and Ocean County, and the businesses that call it home.
A Cultural Shift in Our Backyard
For decades, Fort Monmouth was known as a hub of innovation and military strategy. Now, it is being reborn as a hub of creativity and storytelling. That transition matters.
Imagine a steady stream of film crews, actors, directors and creatives walking through Red Bank restaurants, sipping coffee in Asbury Park or catching a beach sunset after a long day of shooting. The Jersey Shore, once thought of mainly as a summer destination, will increasingly be seen as a cultural hub with year-round energy.
Events tied to the studio, such as premieres, festivals and community outreach, will put the area on the global entertainment map. Local residents will be able to say, “That show you’re binge-watching on Netflix? It was filmed right here.” That cultural pride builds identity and strengthens community bonds.
An Economic Engine for Local Businesses
The economic impact will be even more immediate. Productions need catering, construction crews, costume shops, transportation and more. Local restaurants and coffee shops will see new waves of customers. Hotels and Airbnbs will host visiting talent. Even gyms, salons and car services will benefit from the constant flow of industry professionals.
But the opportunity goes deeper. Businesses that prepare now — by modernizing their branding, investing in digital marketing and positioning themselves as part of the “Netflix Era” will stand out as the go-to providers. Just as Netflix disrupted entertainment by anticipating the future, local businesses that anticipate the studio’s needs will thrive.
Redefining the Jersey Shore Brand
For years, the Jersey Shore has carried a reputation built around boardwalks, summer rentals and family vacations. The arrival of Netflix adds an expanded dimension of creativity, production and global culture. It will attract not just tourists but professionals seeking long-term opportunity.
In time, Monmouth County could become synonymous with film and media the way Nashville is with music or Silicon Valley is with tech. That kind of identity shift is powerful, and businesses that align themselves with it will enjoy stronger recognition, greater foot traffic and new audiences they never imagined reaching.
Preparing for the Boom
Change of this scale does not happen often, and it will not wait for businesses to catch up. That is why now is the time to prepare. Whether you are a restaurant owner in Long Branch, a boutique in Red Bank or a service provider looking to reach new clients, this is the moment to get ready.
At Resolution Promotions, we see the Netflix development at Fort Monmouth as more than just a story in the news. It is a chance to help local businesses write their next chapter. By strengthening digital presence, improving search visibility and creating marketing strategies tailored to this new wave of opportunity, we can ensure that Jersey Shore businesses are not just bystanders but leading characters in this transformation.
The Jersey Shore’s Next Act
Netflix’s story began with one frustrated customer and a late fee. It grew into a global empire that changed how the world consumes entertainment. Now, the company’s next act is being written right here in our backyard.
The question for Jersey Shore businesses is simple. Will you be ready to play your part?
