“LeGrand Opening” Celebration Set for this Saturday, July 25th
LeGrand Coffee House is excited to announce an expansion to Middletown with the opening of a second location. The community is invited to join a “LeGrand Opening” celebration this Saturday, July 25th, from 11 AM to 6 PM at the new LeGrand Coffee House in Middletown, which is located at 1500 NJ-35, Unit 17.
The Middletown café is the first step into expansion for LeGrand Coffee House, which launched as an online shop in 2021 before opening its first brick-and-mortar location in Eric LeGrand’s hometown of Woodbridge in 2022. The brand has since grown into a nationally recognized name in specialty coffee while staying rooted in the New Jersey community. The new Middletown location now brings LeGrand Coffee House’s signature single-origin roasts, specialty drinks, teas, sandwiches, fresh pastries, and delicious baked goods to Monmouth County.
“We are super excited to be opening up LeGrand Coffee House with my partners in Middletown,” said Eric LeGrand, Founder & CEO. “The entire town has been fired up about it, and we can’t wait to welcome them into our doors to serve them their daily cups of bELieve.”
The only player in the history of Rutgers Football to have his number retired, Eric LeGrand became a national source of inspiration after sustaining a spinal cord injury in 2010. The motivational speaker, author, podcast host, and entrepreneur launched LeGrand Coffee House around a simple mission to bring unity in the community with a “Daily Cup of bELieve,” serving as a reminder for customers to attack their goals and approach each day with positivity.
That motivational spirit has anchored the brand’s growth from a single online store to a multi-location business. The Middletown opening now extends the mission into a new community, and Saturday’s celebration will give local residents their first chance to experience it.
