Black Friday: The Story of a Marketing Masterstroke

Black Friday: The Story of a Marketing Masterstroke

When you hear "Black Friday," images of jam-packed malls, irresistible deals and shoppers lining up before dawn might spring to mind. But this modern-day retail frenzy did not always have such a celebratory tone. Black Friday’s story is one of chaos rebranded into opportunity, thanks to some clever marketing and…
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