Get Big Fast: Bursting the Dot-Com Bubble

Get Big Fast: Bursting the Dot-Com Bubble

On January 30, 2000, 17 companies that did not exist five years earlier paid roughly two million dollars apiece for 30seconds of Super Bowl airtime. Most of America had never heard of them. Many of them were losing money on every single transaction they processed. Several would not survive the…
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Why Your Best Customers Are Your Best Marketing Strategy

Why Your Best Customers Are Your Best Marketing Strategy

Picture the average small business marketing budget. Most of it (the social media ads, the Google campaigns, the promotional offers, the new signage, the sponsored posts) is pointed in one direction: outward. Toward people who have never heard of the business. Toward strangers who need to be convinced, converted, and…
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What Memorial Day Weekend Means for Jersey Shore Businesses

What Memorial Day Weekend Means for Jersey Shore Businesses

Why Memorial Day Weekend Is Different From Every Other Weekend The Jersey Shore is always busy on weekends throughout the summer. Fourth of July is large in raw volume. Late July and August bring the deepest crowds of the season. But Memorial Day Weekend occupies a category of its own.…
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Is Analog Making a Comeback?

Is Analog Making a Comeback?

Vinyl record sales in the United States cracked $1 billion in 2025, the first time that has happened since the year 2000. Sales of "dumbphones" (basic mobile devices without internet access or app ecosystems) rose 25 percent last year. Arts and crafts retailer Michaels reported a 136 percent sales surge.…
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