How George Foreman Turned a Countertop Grill Into a $200 Million Masterclass in Endorsement Marketing
In 1996, George Foreman appeared on QVC to demonstrate a countertop grill that had been struggling to find its audience. The segment was going fine. Not spectacular, but fine. Foreman was doing what he had been doing since 1994, showing up with his infectious grin, cooking meat on both sides…








