A Bold Tip-Off: Basketball’s New Challenger The year was 1967, and professional basketball was not the cultural juggernaut it is today. The NBA had just 10 teams, TV coverage was spotty, and many arenas were half-empty on game night. Basketball was fighting for attention against baseball and football, and the…

John Archibald, Founder & CEO of Resolution Promotions, appears on It's Your Money with Martin Saltzman and Jo Ann Morgano to discuss the current marketing climate. Topics include the evolution of digital marketing, AI and local marketing strategies for small businesses, social media and so much more!

A Season of Change (for Consumers and Businesses) Fall is more than pumpkin spice and changing leaves. It is a natural turning point in the year. Families are settling into back-to-school routines, businesses are preparing for the final quarter, and consumers are shifting their attention toward holidays and year-end planning.…

A Major Step Forward Netflix’s plans to transform Fort Monmouth into one of the largest film production hubs on the East Coast advanced in a significant way this week. On Thursday, the Fort Monmouth Economic Revitalization Authority gave unanimous approval for Phase Two of the project, clearing the path for…

The Money Mindset of Marketing When most people hear the word planning, they immediately think of finances. We are told to save for the future, balance our budgets and make sure our money is working for us. But here is the truth. If you own or operate a business, your…

The Changing Search Landscape For the past two-plus decades, businesses have won or lost potential customers by Google rankings. Being on page one meant you were in the game. Falling to page two? You were invisible. Entire marketing strategies, and entire industries, were built on climbing the Google ladder. But…

Some of the best business stories do not start with boardrooms, investors or billion-dollar visions. They start with frustration, and a garage. That is where Jamie Siminoff, a lifelong tinkerer and entrepreneur, came up with what he first called “DoorBot,” a video doorbell designed to bring a little peace of…

The Invisible Hand of Social Media Every time you open Instagram, TikTok or Facebook, an invisible hand decides what you see first. That hand is the algorithm. For businesses, this can feel like both a blessing and a curse. Post at the wrong time, ignore trends or fail to engage,…