Sportika Basketball Unveils New Programming for 2018-19 Season

Sportika Basketball
Sportika CEO Jeffrey L. Jordan will serve as as the co-interim basketball director.

Sportika Sports officially unveiled details regarding the launch of its newly redesigned basketball program, with a full schedule of programming planned for the 2018-19 season. Additionally, Sportika Basketball is also pleased to announce a series of strategic relationships that will further expand its overall reach and development.

“I am extremely excited to see the brand of Sportika Basketball develop,” said Jeffrey L. Jordan, CEO of Sportika Sports. “Through the design of our own programs, we aim to be a destination for training options and player development. We have made some fantastic partnerships to leverage our seven-court facility and have a full schedule of Sportika Tournaments where boys and girls of all ages and abilities can participate. We also have strong strategic partnerships with national and regional providers that will help fuel the growth of Sportika Basketball and continue the recognition of our facility as a first-class venue.”

The new Sportika Basketball curriculum will include both a house schedule and additional events that will be organized through strategic partners. Beginning in September, Sportika will also host a variety of skills clinics, and a Hoops Player Development Program will be launched for athletes who are focused on developing their game. A Biddie Basketball Program will also be installed for young players in kindergarten through the third grade. Additionally, Sportika Basketball will launch a 3v3 league schedule in late September for athletes of all ages, and a full slate of Sportika Basketball Tournaments will be held throughout the fall and winter seasons.

In further exciting news, Sportika is pleased to announce a strategic partnership with Swarm AAU Basketball that will tip off this fall. The Swarm is the second-largest AAU program in the country, with 16 regional locations in nine different states. The New Jersey Swarm will operate out of Sportika, hosting AAU teams in the fall, winter and spring seasons. Both Sportika and the Swarm share similar visions and look forward to aligning their passion and commitment to youth sports within the central New Jersey region. Sportika Player Development in-house teams will operate independently of the Swarm and provide student-athletes with an opportunity to develop their games while still enjoying competition through leagues and tournaments.

“We have a continued mission of providing Sportika Nation with first-class amenities and basketball facilities while providing our youth with the best programming available for them to develop physically, mentally, socially and emotionally,” said Jordan. “Sportika is, and will continue to be, a destination for what represents the best in basketball and youth development.”


Sportika Basketball will head into the fall under the guidance of a newly installed Board of Directors, with Sportika CEO Jeffrey L. Jordan acting as the co-interim Basketball Department Director. As a player, Jordan was an All-Conference performer at New Jersey City University (NJCU), where he held multiple career records in the late 1980s after beginning his college career at St. John’s University. He was nominated into the NJCU Hall of Fame in 2018 and has worked with several NBA players over the past 20 years on business and philanthropic ventures. Hank Weiss, a current Marlboro Basketball Board Member who holds a resume that includes more than 10 years of coaching experience with travel and AAU basketball teams, will also act as co-interim Basketball Department Director. Additionally, Sportika will soon have an onsite Director of Operations who will serve the Basketball Board of Directors.

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