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15-Minute Marketing Audit Every Small Business Owner Should Do Right Now

The 15-Minute Marketing Audit Every Small Business Owner Should Do Right Now

April 12, 2026

Google your business. What comes up? This 15-minute marketing audit reveals what potential customers are finding, and what to do about it.

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How Starter Jackets Conquered the Schoolyard, And Then Disappeared Overnight

How Starter Jackets Conquered the Schoolyard, And Then Disappeared Overnight

April 4, 2026

The rise and fall of Starter jackets is one of the most instructive brand stories of the past 50 years. And the lessons still hit hard today.

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Stop Posting and Start Strategizing: How to Turn Social Media from a Time Drain into a Lead Machine

Stop Posting and Start Strategizing: How to Turn Social Media from a Time Drain into a Lead Machine

March 22, 2026

If your social media is eating up your time but not generating leads, the problem isn’t the platform. It’s the strategy.

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The Jersey Shore Is Open Year-Round Now. Is Your Marketing?

The Jersey Shore Is Open Year-Round Now. Is Your Marketing?

March 15, 2026

The Jersey Shore has always had a thriving year-round community. Is your marketing built for the entire 12-month calendar?

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The Small Business Owner's Guide to Getting Found in the Age of AI Search

The Small Business Owner’s Guide to Getting Found in the Age of AI Search

March 8, 2026

If AI search tools can’t find, understand, and trust your business, your competitors will win. Here’s how small businesses get found in 2026.

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Before Viral Was a Word, AND1 Figured It Out with a Shoebox and a VHS Tape

Before Viral Was a Word, AND1 Figured It Out with a Shoebox and a VHS Tape

February 24, 2026

AND1 essentially invented viral marketing before social media, building a $285 million brand. Learn what their story can teach businesses.

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The Jersey Shore Economy Is Changing: What Local Business Owners Need to Watch in 2026

The Jersey Shore Economy Is Changing: What Local Business Owners Need to Watch in 2026

February 22, 2026

From Netflix Fort Monmouth to Monmouth Square, the Jersey Shore economy is changing fast. Here is what means for your local business in 2026.

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The Rise and Fall of Tower Records: How a Cultural Powerhouse Lost Its Grip on the Digital Future

The Rise and Fall of Tower Records: How a Cultural Icon Missed the Moment That Changed Music Forever

February 8, 2026

Tower Records built a global music empire, then fell behind digitally. Its rise and fall offers a lasting lesson for modern businesses.

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How Businesses Must Optimize for ChatGPT, Gemini and Voice Search in 2026

How Businesses Must Optimize for ChatGPT, Gemini and Voice Search in 2026

January 31, 2026

Learn how to optimize for AI search like ChatGPT and Google Gemini while strengthening your core SEO to stay visible in 2026.

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Is TikTok Getting Banned? Here Is What You Need to Know

TikTok’s New U.S. Deal: What It Means for Brands

January 26, 2026

TikTok’s new U.S. deal brings long-term stability. Here’s what it means for brands and how it should change your marketing strategy.

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Why Content-Heavy Brands Are Winning in 2026

Why Content-Heavy Brands Are Winning in 2026

January 25, 2026

Discover why content-heavy brands are winning in 2026, and how building a consistent content system creates trust, visibility and growth.

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From Hollywood to the Jersey Shore: Netflix Fort Monmouth’s Local Impact

Netflix Finalizes Fort Monmouth Purchase

January 18, 2026

Netflix has closed on Fort Monmouth, moving onward with its New Jersey studio plans and setting the stage for major regional economic growth.

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